Embracing Change: A Leadership Perspective

Change is an ever-present force in the business world, and its impact is undeniable. 

Yet, understanding change from a leadership perspective goes beyond its mere occurrence. It involves recognising the intricacies of change, mastering the art of managing it, and leveraging it as a catalyst for innovation and growth. 

In this blog, we’ll explore the multifaceted nature of change and how leaders can navigate it effectively.

Change vs. Transition

To comprehend the dynamics of change, it’s vital to distinguish between change and transition. 

Change is situational—it’s the new strategy, the revamped system, the altered team roles, or the updated policy. 

Transition, on the other hand, delves into the psychological processes people undergo to come to terms with the new situation. 

Change is external; transition is internal.

The Change Cycle

At Factor10, we view any transition as a journey comprising three phases: an unruly ending, a messy middle, and a new beginning. Importantly, a leader’s responses to uncertainty and change play a pivotal role in guiding their team through this change cycle. 

Understanding and effectively navigating each phase is crucial for successful leadership during change.

Change Leadership  Essentials

Change leadership is the framework organisations use to execute significant shifts in their processes, culture, technologies, or other critical operational aspects. 

Here are three fundamental steps in leading change:

1. Identify your own Relationship with Change and Uncertainty

As a leader, being aware of your own response to change and uncertainty is key. Who we are is how we lead, and how we lead change. 

2. Address Your Team’s Questions 

  • What do they have to do as part of this change?
  • What’s in it for them if the change is successful?

Leaders should provide clarity by defining the actions their teams need to take as part of the change and articulating the benefits they’ll gain if the change proves successful. Answering these questions streamlines the communication campaign.

3. Take an ACTIVE role

Acknowledge that change is occurring rather than pretending it is business as usual. Transparency builds trust and fosters a shared understanding of the change process.

The Significance of Change Agility

Change agility is the ability of individuals and organisations to adeptly adapt and thrive in evolving situations. It highlights a proactive, flexible approach to change. 

This concept underscores the readiness not only to embrace change but also the capability to do so with skill, flexibility, and a proactive mindset.

Key attributes for change agility include: 

  • Adaptability
  • Resourcefulness
  • Passion
  • Coping with uncertainty
  • Confidence
  • Optimism
  • Adventurousness

Importantly, even if these characteristics don’t come naturally, they can be developed with practice and intention.

ACTIVE Leadership Framework

To navigate change effectively, the Factor10 team has developed an acronym – ACTIVE – to frame leadership behaviours during periods of change. 

These six components define an active leader:

  • Awareness

Understand the difference between change and transitions, grasp the typical change cycle, and learn how to build agility. Identify your team’s current story and reactions around the change, pinpoint their position in the change cycle, and discover how to accelerate the transition.

  • Communicate

Effective communication is paramount. Create opportunities for dialogue and deep listening among all parties involved in the change process.

  • Trust

Building trust and creating psychological safety is essential for fostering an environment where team members feel comfortable expressing their thoughts and concerns.

  • Involve

Engage your team actively in the change process. Identify their current perceptions and reactions, and guide them toward a new story and behaviours to achieve the needed change.

  • Vision

Craft a clear vision and purpose, aligning it with your organisation’s broader goals to provide direction and motivation.

  • Experimentation

Promote small changes, encourage calculated risk-taking, and celebrate progress while building new ‘sticky’ habits.

Embrace Change for Innovation

Despite the discomfort that change might bring, it offers immense opportunities for growth, improvement, and positive transformation. 

Embracing change is not only essential but also a catalyst for innovation:

  • Risk-Taking

Innovation often involves taking calculated risks. Embracing change means being comfortable with the uncertainties that come with trying something new and unproven.

  • Creativity

Change disrupts the status quo, necessitating creative thinking to adapt. This creativity is a cornerstone of innovation.

  • Market Responsiveness

In a rapidly changing market, the ability to pivot and adapt to new trends and demands is a survival skill. Leaders who embrace change are better equipped to respond effectively.

  • Cultural Shifts

Organisational culture plays a significant role in innovation. A culture that embraces change fosters an environment where experimentation and innovation are encouraged.

  • Continuous Improvement

Change often reveals areas that need improvement. Embracing change means being open to making necessary adjustments and refining ideas.

Embrace Change

Leaders who understand the principles of change leadership, cultivate change agility and embrace change as an opportunity for growth and innovation are well-positioned to thrive in our ever-evolving world. 

The ability to navigate change effectively is not just a leadership trait but a fundamental skill in today’s dynamic landscape. Embrace change as a path to new possibilities and continuous improvement.


Factor10 was born in 2014 from the strong conviction that organisations had entered a new global, turbulent, ambiguous, and unpredictable era. This context required a new type of leader and new approaches to developing leaders.

The Covid-19 pandemic amplified this vision. As leaders navigate a brittle, anxious, non-linear, digitised, and chaotic world, the pressure, paradox, change, and challenges they face are exponential.

While creating forward movement and delivery in high-performance environments remain the cornerstone of leadership, how this happens matters greatly.

We believe that real leaders in this brave, new world achieve outcomes through a deep sense of purpose, connection, meaning, and humanity.

Write a comment